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Creative Marketing Solutions
for Senior Living

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Improve Quality Mix and Increase Census is a full-service creative solution that helps senior living providers effectively define their brand, market their services, improve their quality mix and increase census.

Between our two affiliated teams, Porter One Design and IlluminAge, we service over 1,000 independent living, assisted living, and skilled nursing clients across the country.

We offer a full range of brand, digital advertising, social media management, content development, collateral, print and website services.


The numbers speak for themselves: after beginning a full digital marketing program with website, social media for corporate and 11 locations, and paid search, our web traffic is up by 20%. That’s a 128% increase from social media alone with an average of 2216 social media views per month. And most importantly, leads generated through the websites have increased by an average of 488%.

– Kevin Ryan, Business Development, Health Concepts

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Recent News

Updated Advance Directives Handout Is Customizable

We are excited to announce an important product upgrade to one of IlluminAge’s most popular publications! For nearly three decades, our advance directives booklet, On Your Behalf, has made state-specific advance directives compliance easier for our clients. The new, contemporary patient/resident handout format gathers the “must-provide” information required by the Patient Self-Determination Act into an Read more »

How Paid Search Helps Senior Care Providers

Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested Read more »

Facebook Business Manager Keeps Personal, Business Profiles Separate

We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, Read more »