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Creative Marketing Solutions
for Senior Living

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Improve Quality Mix and Increase Census is a full-service creative solution that helps senior living providers effectively define their brand, market their services, improve their quality mix and increase census.

Between our two affiliated teams, Porter One Design and IlluminAge, we service over 1,000 independent living, assisted living, and skilled nursing clients across the country.

We offer a full range of brand, digital advertising, social media management, content development, collateral, print and website services.


The numbers speak for themselves: after beginning a full digital marketing program with website, social media for corporate and 11 locations, and paid search, our web traffic is up by 20%. That’s a 128% increase from social media alone with an average of 2216 social media views per month. And most importantly, leads generated through the websites have increased by an average of 488%.

– Kevin Ryan, Business Development, Health Concepts

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Recent News

How Paid Search Helps Senior Care Providers

Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested Read more »

Facebook Business Manager Keeps Personal, Business Profiles Separate

We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, Read more »

Can I Copy That to My Website

At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when Read more »