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Creative Marketing Solutions
for Senior Living

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Improve Quality Mix and Increase Census is a full-service creative solution that helps senior living providers effectively define their brand, market their services, improve their quality mix and increase census.

Between our Midwest affiliate (Porter One Design) and our West Coast affiliate (IlluminAge), we service over 1,000 independent living, assisted living, and skilled nursing clients across the country.

We offer a full range of brand, digital advertising, social media management, content development, collateral, print and website services.


The numbers speak for themselves: after beginning a full digital marketing program with website, social media for corporate and 11 locations, and paid search, our web traffic is up by 20%. That’s a 128% increase from social media alone with an average of 2216 social media views per month. And most importantly, leads generated through the websites have increased by an average of 488%.

– Kevin Ryan, Business Development, Health Concepts

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Recent News

Facebook Business Manager Keeps Personal, Business Profiles Separate

We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, Read more »

Can I Copy That to My Website

At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when Read more »

The Marketing Tool You Can’t Afford Not to Use

A free online listing with your news and updates, public Q&As, and customer ratings – plus visibility to 246 million U.S. internet users. It sounds too good to be true, but you get all of that, and more, when you use Google My Business (GMB). It’s a marketing tool you can’t afford not to use. Read more »