Google My Business for Senior Living

Ranking in search for senior living can be a challenge; between niche keywords that have a very focused audience and a wealth of local competition, it can be tough to establish yourself within the ranks. However, in addition to optimizing your site for SEO, getting signed up and verified on Google My Business can help you … Read More »

Yelp and Nursing Homes: What Does This Mean for Me?

You may have seen recent coverage of Yelp’s review platform for nursing homes, such as this May 2018 piece from the New York Times, comparing it with CMS and other rating measures. So how does this affect you? User-driven feedback is key While CMS ratings include measures such as staffing, health inspections, and quality measures that … Read More »

Yelp—How and Why

For information on how to sign up for Yelp and claim your listing, you can visit Yelp’s business portal. But with the prevalence of Google, is there any point in dividing your marketing efforts into Yelp? Absolutely. We talked last year about how more families are turning to Yelp for reviews about senior care. Families tend to … Read More »

Brochures and Flyers

How many times have you thumbed through a brochure or given a second glance to a flyer just because the design caught your eye? How many ads have caught your attention simply because of their striking layout and catchy taglines? The truth is, it doesn’t matter how great your brand is if you don’t have … Read More »